We publish indie games, and talk about the process openly. If you want a dive into the brains of a publisher, sign up to the free notes we send out.
Indieformer has been around for 12 years (ancient, we know), and we wereare an indie-game curatorpublisher. We even had a site that tracked what we were watching in real-time.
But as we got familiar with the narrative of publishing our own game, we saw that holding onto both the curator and the publisher was going to be difficult. So we hung up the curated-boots and took a seat at the bar — the publishers' bar.
Though, to be fair, we weren't invited. We just showed up.
Passion! Ha. Lame. We're all in this industry because we care about it. Passion alone doesn't mean we should spend our life savings starting up a publishing business (no joke). But here's our pitch to you.
We are gamers, creatives, thinkers, testers, level-headed (mostly), and our ethos is simple: you make a great game, we make it popular.
Man, we wish that was easy. But every game needs a unique approach. We can't (and won't) cookie cutter from game-to-game. And if you want to know about our approach, read more about How We Make a Game Popular (the secret sauce, if you will).
One thing that's important to us is being as close to the inception of work as possible. We love the hard work of figuring it out. Initial design. The gameplay loop. The marketing. We think a Game is the Hardest Creative Endeavour a Human Being can Attempt.
And to support that notion, we host a game jam, Patch Notes. A jam for the whacky, wild prototypes that oftentimes get left on a sketchy USB. We love it. And we use that jam to create our own little ecosystem of distribution.
From idea to fully released is where Indieformer sits. We are slow. We are not chasing trends. Most publishers need to make sure the game will be "successful". Which is usually a combination of "market fit", "graphics", "popular gameplay loops". We just look for great games, and help you get it out there.
We are Josh & Clem, a team of two, with a much larger network to help us make your game as great as possible. We're the publisher that sits next to you as you fix bugs, and the one giving you a script for the tutorial. We are part of the team, not some entity that sits above it all.