Factsheet / Overview
the foundation
Include
- Game Art (portrait / landscape)
- About the Game (short + long)
- Key Features (2–4 bullets)
- Developer Name + Studio (if any)
- Publisher (if applicable)
- Genre & Steam Tags
- Platforms (confirmed & planned)
- Price (USD + major currencies)
- Release Date or Estimate
- Website + Socials
- Press Contact Email
→ Export as PDF + .TXT and make downloadable.
Videos & Clips
let others show your game
Include
- Trailers (.MP4, 1080p)
- Short clips for social media (under 30s)
- GIFs showing key gameplay or features
- Optional: Raw gameplay footage (clean UI)
Screenshots & Imagery
high-res, ready to grab
Include
- 6–10 screenshots (1920×1080+)
- A mix of gameplay, combat, UI, and story
- A few UI-free shots for flexibility
- Concept art, character sheets, enemies
- Optional: Developer photos (great for press)
Logos, Branding & Graphic Assets
flexible + share-ready
Include
- Logo (full colour + mono, PNG/SVG)
- Fonts (TTF or license links)
- Steam capsules, banners, thumbnails
- Key Art
- Icons (e.g. square formats)
- Heavily recommended: Working files (.AI, .PSD, or .SVG)
Press Releases
past announcements + milestones
Include
- All press releases in PDF or TXT
- Group by year or milestone
- Link any media coverage if relevant
Download Packs
for the lazy reviewer
Include
- All assets zipped by type
- A "complete press kit" zip
- Optional: Separate packs for creators, press, publishers
Reference Examples
studios who do this well
Worth a look
Notion
Ruffy and the Riverside
Clean layout, smart branding, and easily downloadable assets.
View press kit →
Google Drive
Reign Breaker
Includes working files for full custom use by creators.
View press kit →
Google Drive
PEAK
Simple, direct, and about the minimum you should strive for.
View press kit →
Google Drive
Promise Mascot Agency
A plethora of assets — everything you'd need and more.
View press kit →
presskit()
The Crimson Diamond
The standard presskit() format — use it free at dopresskit.com to build yours.
View press kit →